We are UpSkill Trainers Inc., an upskilling company dedicated to helping individuals excel in today’s competitive job market. Our services focus on connecting job seekers with employers in specialized trades. We provide candidates with tailored mentorship, comprehensive training programs, and financial aid when necessary. Our mission is to build strong partnerships with skilled trades employers and support individuals in need through educational partnerships.

Job Description:

We are seeking an adaptable and results-driven Sales and Social Media Marketing Specialist to support our sales and marketing operations. The successful candidate will play a pivotal role in promoting our services, identifying new market opportunities, and contributing to the overall growth of the company. This position requires a creative thinker who can effectively manage multiple tasks, from executing marketing campaigns to maintaining client relationships.

Key Responsibilities:

Sales Tasks:

• Identify potential clients and market segments, generating new leads to expand the client base.
• Make follow-up calls to leads generated from both online and offline marketing efforts.
• Conduct client outreach, schedule meetings, and develop strong relationships with key decision-makers.
• Assist in preparing sales presentations, proposals, and contracts.
• Achieve or exceed sales targets through effective prospecting and closing techniques.
• Provide ongoing client support and gather feedback to ensure long-term satisfaction.
• Attend job fairs and explain our product and service offerings to job seekers and make connections with the employers.

Marketing Tasks:

• Develop and execute marketing strategies to promote services and brand awareness.
• Manage digital marketing channels including social media, email marketing, and SEO to drive traffic and engagement.
• Research market trends, customer needs, and competitors to inform marketing campaigns.
• Analyze marketing data to generate insights, measure performance, and optimize campaigns.
• Collaborate with internal teams to create marketing materials such as brochures, newsletters, and social media content.
• Assist in the execution of digital marketing campaigns across various platforms, including social media, email, and paid advertising.
• Create and schedule engaging content, including self-acted videos, for social media channels, including Facebook, Instagram, Twitter, and LinkedIn.
• Monitor and respond to comments, messages, and inquiries on social media platforms in a timely and professional manner.
• Conduct research on industry trends, competitor activities, and audience preferences to inform marketing strategies.
• Assist in the development and implementation of email marketing campaigns, including drafting copy, designing templates, and analyzing performance metrics.
• Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of digital marketing efforts and identify areas for improvement.
• Support other marketing initiatives and projects as needed.

Qualifications:

• Bachelor’s degree in marketing, business administration, or a related field.
• Experience in upskilling, education, or related industries.
• Multilingualism is an asset.
• Experience using MailChimp, EventBrite and similar platforms.

Benefits:

• On-site parking
• Paid time off
• Wellness program

Job Types: Full-time, Permanent

Pay: $55,000.00-$65,000.00 per year

Flexible language requirement: French not required

Schedule: Monday to Friday

Education: Bachelor’s Degree (required)

Experience: Digital marketing: 2 years (required)

Work Location: In person

Application question(s):

• How soon are you available to join?
• What is your current city of residence?
• If you are hired, what would your mode of commute be?
• Are you planning for any vacations in the coming months? If yes, please provide the details.
• Are you open to working in the evenings/weekends, if required by the business?
• Are you considering working part-time elsewhere or running your own business/freelancing while you are employed with UpSkill Trainers Inc.?
• Do you smoke or use any substances that could affect your work performance?
• Are you authorized to work full-time (40 hours) in Canada with a Social Insurance Number (SIN)?
• Are you open to a fully in-office, 5-day work week at our location (near Hwy 7 and Pine Valley Drive)?